A sriracha that will have you dancing the cha-cha-cha all the way to the kitchen.
Create a fun visual identity for a sriracha brand that encourages people to take a more light-hearted and active approach to life.
Keep the spice level and flavour combinations distinct whilst maintaining continuity between bottles. In a world full of sriracha, how do you stand out?
Solution:
Colours help the consumer to differentiate between each flavour and spice level, whilst a careful selection of visual assets and fonts are used to evoke feelings of energy and movement.
A jar is used as an alternative to the ordinary sriracha bottle.
