OOOEEE

Branding, Packaging, Visual Identity, Copywriting

OOOEEE

Shillington Project

"We all need a slice of cake”

Eggless Cake Box, a fresh cream cake company, desired a rebrand due to their vast expansion in size and offerings.

They requested that the new branding fits their company brand values: joyful and inclusive.

Solution:
Name: OOOEEE - An expression of delight.

It was important to create a logo mark that burst with energy and personality.

The new logo is joyful, with a nod to the eggless aspect of the brand through the egg shape cut-out in the capital O.

Secondary characters were created to provide interest and variation throughout the branding. The arms of the characters played a significant part in the branding, creating several opportunities throughout rollout.

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