“let’s get out and seize the day”

Ask:
Create a shaving brand that inspires men to be better than they were yesterday.

Solution:
Direction embraces “feelings”

• Feelings are more influential than we realise, they can change the way we see ourselves, can alter the decisions that we make or can spark something that can change the course of our lives forever.

Figures throughout history have been chosen to represent the brand and what it stands for.

• Like Martin Luther King, we can be resilient.

• Like Edison, we can be ambitious.

• Like Attenborough, we can be kind.

These men have changed the course of history, they have evoked emotion in the masses. Legends wants to do the same.

Because a feeling is just the start.