“You wouldn’t go 3 months without…”

Colgate wants to create a relatable campaign that sparks conversation around dental hygiene and changing your toothbrush every three months.

Solution:
A campaign with the concept that changing your toothbrush should be as normal as all the other day-to-day things we do.

You wouldn’t go 3 months without… so why should you go 3 months without changing your toothbrush?

AI imagery is used to add a pinch of humour and joy to the adverts.