“When you wash away the makeup, do you still love the girl in the mirror?”

Create a set of face serums using the plants Amla and Sacred Lotus. Use the brand to inspire women to trust in Mother Nature and be more confident and comfortable in their bare skin.

Although at times we may not feel it, we are and always will be beautiful.

Solution:
Natural colours are used to bring an earthy, natural feel to the brand.

Lines and dots from the logo are used together throughout the branding as a visual brand asset - when used decoratively, it signifies the connection made between us and Mother Nature. Functionally, it is used in replacement of an arrow.